Report
to the National Farmers Union:
Consolidation in the Food and Agriculture System
Dr. William
Heffernan
Department of
Rural Sociology
University of Missouri, Columbia,
Missouri
Table of Contents:
The Food
Chain Clusters
Cargill/Monsanto
ConAgra
Novartis/ADM
Moving
Beyond the Data
Concerns
About the Food System
Introduction
The organizational
structure of the national/global food system is
dynamic. New firm names emerge, often the result of
new joint ventures, and old names disappear. But
underlying these changes is a continuing
concentration of ownership and control of the food
system. These structural changes are so strong that
they often undermine the desired and expected
outcomes of much of the agricultural policy
developed over the past couple of decades. These
structural changes, often referred to as "the
industrialization of agriculture," have
progressed to the point that some agricultural
economists now refer to the agricultural stage of
the food system as "food manufacturing."
No longer can
agricultural policy be discussed apart from the food
system, because major engines of change that are
impacting agriculture and muting the impact of
agricultural legislation come from the larger food
system. As one who has been studying the changes in
the structure for over three decades, I am delighted
the Congress has chosen to include a dialogue on the
structure of the food system as part of the
agricultural policy debate. Concentration of the
food system must be a part of that debate, if the
policy is to address some of the problems faced by
farmers and the relatively few remaining rural
communities that still depend heavily on an
agricultural base.
One often hears the
statement that "agriculture is changing and we
must adapt to the changes." Few persons who
repeat the statement really understand the magnitude
of the changes and the implications of them for
agriculture and for the long-term sustainability of
the food system. It is almost heresy to ask if these
changes are what the people of our country really
want or, if they are not what is desired, how we
might redirect the change. The changes are the
result of notoriously short sighted market forces
and not the result of public dialogue, the
foundation of a democracy.
Neither are the changes
the result of some mystical figure or an
"invisible hand." For well over a decade,
several of us at the University of Missouri have
been reporting the concentration ratios of the
largest four processors of most of the major
commodities produced in the Midwest. We liken the
food system to an hour glass in which farm
commodities produced by thousands of farmers must
pass through the narrow part of the glass that is
analogous to the few firms that control the
processing of the commodities before the food is
distributed to millions of people in this and other
countries.
We focus on the largest four processing
firms because the economic literature in the
mid-1980's indicated there was general agreement
that if four firms had 40 percent of the market,
that market was no longer competitive. We realized
that this selection was somewhat arbitrary, but it
has provided a useful benchmark.
When we began
collecting the data in the mid-1980's, this
information was relatively easy to obtain in trade
journals, government reports, annual reports from
corporations and other secondary sources. Over time,
this information has become more difficult to
obtain. Trade journals have come under pressure to
not publish some of this information and government
agencies often say that to reveal the proportion of
a market controlled by a single firm in such a
concentrated market is revealing proprietary
information. I once appeared on a panel to discuss
the concentration of the beef sector with three
others.
Each of us had a different percentage of the
market controlled by the largest four beef
slaughtering firms. We agreed on the largest four
firms and their ranking, and differed only slightly
on the percentage of the market the four controlled.
The range of difference was only about six percent
and probably not really significant because we all
agreed the top four had at least 75 percent of the
market. Yet as a social scientist, I am uneasy about
such differences. Differences of this magnitude can
(and should) raise questions about the legitimacy of
such research. We work hard to get these numbers and
I’ll defend the trends we highlight from the data,
but I cannot defend each percentage. The fact that
these "CR 4 Tables" (see tables attached
to this report) have become popular indicates that
most people have not found information on market
share to be very accessible.
In a democracy where we
expect the citizens to be involved in setting
national policy, it is absolutely necessary that
they have accurate information on some of the major
drivers of change. At times I have appeared publicly
with persons from some of the firms listed in our
tables. My initial comment is that if my data differ
from the data of the representative of the large
firms, the audience must accept the data from the
firm because primary data always trump secondary
data and I only have access to secondary data. The
public must have better data. I would urge Congress
to seek better data and make it available to the
public as it begins to debate the relationship
between concentration and agricultural policy and
rural issues.
Data in the table
indicate that four firms control over 40 percent of
the processing of the major commodities produced in
the Midwest. In addition, a few firms appear in the
list of the top four processing firms for several
commodities. For example, ConAgra is on the list of
top four processing firms for beef, pork, turkeys
and sheep, as well as seafood, a commodity not
listed in the tables. This year it has slipped to
fifth place in broiler production and processing.
The data also begin to suggest the vertical
integration in the food system.
For example, Cargill
ranks in the top four firms producing animal feed,
feeding cattle and processing cattle. The data do
not reveal the extent of vertical integration in the
food system in the United States or the complex web
of interactions among the top firms. This data
cannot even attempt to address the global nature of
the food system. In an effort to communicate the
complicated interaction between the firms and reveal
the structure of the food system, we have attempted
to diagram some of the formalized working
relationships between the dominant firms in the
global food system.
This information does not begin
to exhaust the list of mergers, joint ventures and
side agreements. We have only scratched the surface.
These data are exploratory, but suggest the type of
information needed to understand the concentration
of the global food system.
We have already
noted the difficulty of getting information in this
country. Getting global information is far more
difficult. To understand the U.S. food system, one
must understand the global food system; to
understand the global food system, one must
understand the operations of the major global firms
such as Cargill, ADM, and ConAgra. Cargill has
operations in 70 countries and is a privately held
firm. How do we get all of the necessary
information? We have exposed the tip of the iceberg,
but exposure only indicates the type of information
needed to understand the global food system.
The major concern
about concentration in the food system focuses on
the control exercised by a handful of firms over
decision-making throughout the food system. The
question is who is able to make decisions about
buying and selling products in a marketplace. The
focus of economic power is usually placed on the
individual firm and its market share. For some of
the global firms, this is still somewhat
appropriate.
However, decision-making can also be
exercised through the various relationships in which
a firm is involved even if it does not hold a
majority share. The changing nature of the food
system suggests that relationships among the firms
are becoming much more complex and much more
important. In the past, most of the global grain
firms were family-held operations that tried to
maintain low visibility and were quite secretive
about their transactions.
These firms operated in
one or two stages of the food system and in a very
few commodities. Today the system is becoming much
more complex starting with involvement in
biotechnology, extending through production, and
ending with highly processed food. Increasingly,
these firms are developing a variety of different
alliances with other players in the system.
Acquisition is still a common method of combining
two or more firms, but mergers, joint ventures,
partnerships, contracts, and less formalized
relationships, such as agreements and side
agreements, are also utilized. We will use the
concept "cluster of firms" to represent
these new economic arrangements.
We have chosen to
organize the information around the emerging
clusters of firms that control the food system from
gene to supermarket shelf. The term
"alliance" is frequently used to suggest
the "seamless system" which describes the
emerging, fully vertically integrated food system
from gene to shelf. Within this emerging system,
there will be no markets and thus no "price
discovery" from the gene, fertilizer processing
and chemical production to the supermarket shelf.
The only time the public will ever know the
"price" of animal protein is when it
arrives in the meat case. As this system evolves,
even the price of the livestock feed and its
ingredients, such as the corn, will not be known to
the public, because like today’s broilers the
product will not be sold. The firm owns the chick
and sends it to their processing facility from which
it emerges, perhaps in a TV dinner. However, the
prices along the line of production are never
discovered until the chicken is sold to the
consumer.
In a food chain cluster, the food product
is passed along from stage to stage, but ownership
never changes and neither does the location of the
decision-making. Starting with the intellectual
property rights that governments give to the
biotechnology firms, the food product always remains
the property of a firm or cluster of firms. The
farmer becomes a grower, providing the labor and
often some of the capital, but never owning the
product as it moves through the food system and
never making the major management decisions.
The
system is still evolving and it is not yet possible
to determine how many clusters may evolve, but
experiences in other economic sectors, like the auto
industry, suggest we seldom see monopolies evolve.
Even at the global level, where there are no
anti-trust regulations, oligopolies, not monopolies,
tend to emerge. We are predicting the development of
four or five food clusters, because the number of
clusters will be heavily influenced by the number of
firms who have access to the intellectual property
rights.
The underlying assumption here is that
biotechnology will be accepted by most nations of
the world, an assumption that may not be valid,
because this acceptance is still in question in some
countries. We will make this assumption here because
the monopoly power that accompanies the intellectual
property rights that leads to control of the gene
pool will be most difficult for any new or emerging
cluster to obtain. We are certainly open to a
critique of our starting point. Disagreeing with our
point of departure for the sake of organizing the
data should not influence the relevance of the data
we use to describe the evolving system.
The
Food Chain Clusters
Cargill/Monsanto
Monsanto is one of
the leading biotechnology firms. The joint venture
between Monsanto and Cargill announced in 1998,
clearly established one of the clusters. Cargill had
already established its own food chain over the past
several years by planned acquisitions. It was one of
the largest seed firms in the world with seed
operations, including research operations, in
twenty-three countries of the world.
However,
Cargill did not have access to biotechnology and the
new genetic products it would produce. As the Wall
Street Journal (9/29/98) pointed out, "most
seed companies have either aligned themselves with,
or been acquired by, crop-biotechnology juggernauts
such as Monsanto Co., DuPont Co. and Dow Chemical
Co." Thus, they sold their international seed
operation to Monsanto and their domestic seed
operation to AgrEvo, a Berlin-based joint venture
between Hoechst and Schering (Wall Street Journal
9/29/98). Cargill then formed a joint venture with
Monsanto, the company that had the intellectual
property rights to develop the genes and had a very
comprehensive array of seed firms
(Knight-Ridder/Tribune 7/28/98).
Perhaps most
importantly, the Cargill/Monsanto cluster is now in
the process of obtaining control of the
"terminator gene" that can be inserted
into plants to cause all of their seeds to be
sterile. No longer will Monsanto have to depend on
access to farmers’ fields for collection of tissue
samples to make sure farmers do not keep any seed
from one year’s crop to plant the following year.
Use of the terminator gene will mean that all crop
farmers must return each year to obtain their seed
from seed firms, just as corn producers have done
for the past half-century.
There are two
points to be made from the above scenario. The first
point is that the reorganization of the food system
is very dynamic and new technologies and other
changes coming from outside the system can greatly
disrupt the plans and organizational structure that
a firm or cluster has developed. The second point is
that a firm the size of Cargill has access to such
large sums of capital that it can usually acquire
whatever assets are necessary to survive.
In
addition, they are recognized as such formidable
firms in the system that they can easily find other
partners eager to join with them because the new
partner is also eager to remain an active player in
a food chain cluster. The Cargill/Monsanto cluster
brings together giants in their respective stages of
the food system. They needed each other to be a part
of a complete cluster. They have a complete food
chain, but they realize that very few clusters will
survive so they continue to actively pursue other
firms through acquisitions, joint ventures or other
arrangements to increase their economic power.
The
most recent proposed acquisition is the grain
merchandizing division of Continental Grain. This
acquisition brings with it almost 70 inland grain
elevators and seven export terminals (Wall Street
Journal, 11/10/98). The acquisition of Continental’s
grain division would appear to be relatively
inconsequential if one examines the elevator
capacity in bushels or the number of facilities, two
items that are often used as indicators of
"point of first purchase of grain"
(purchase of grain directly from farmer). In certain
regions of the country, such as along the Illinois
and Ohio rivers, Cargill’s acquisition does limit
a farmer’s choice to either Cargill or ADM. The
largest four firms (Cargill, ADM, Continental Grain
and Bunge) only have 24 % of the elevator capacity
in bushels and 39 % of the facilities.
The
importance of the merger becomes more obvious when
the data show that the four firms control almost 60
% of the port facilities. The Cargill acquisition of
Continental would mean that Cargill "would
control more than 40 percent of all U.S. corn
exports, a third of all soybeans exports and at
least 20 percent of wheat exports." (Grainnet,
12/1998). At the global level, the merger combines
what was reported at the start of the decade to be
the largest two global grain traders
(Knight-Ridder/Tribune Business News, 11/10/98).
The
emergence of ADM as a major global grain trader came
through the acquisition of parts of Louis Dreyfus
(originally a joint venture involving ADM leasing
elevators) and Pillsbury (a part of Grand
Metropolitan, a British firm that merged with
Guiness). Bunge was third for a time, but a joint
venture to share wheat handling facilities between
ConAgra and Farmland Industries and the alliance
between Cenex-Harvest States directly to ConAgra
(through Peavey), and indirectly to Farmland, has
reduced the number of global grain traders during
the past decade.
The pressures
causing a firm like Cargill to continue to seek to
enlarge its cluster is perhaps best summarized in a
quote from the Wall Street Journal (11/10/98 p. A3):
As grain handlers go, Continental Grain is at a big
disadvantage because it doesn’t have the
facilities to mill and refine crops into
higher-value products, such as flour and
high-fructose corn syrup.
When U.S. exports slow, as
they have this year [1998], Continental Grain can’t
shift crops to domestic uses in the same way that
Cargill and Archer-Daniels-Midland Co. can. Cargill
and Archer-Daniels are major grain processors . .
.For Cargill, a deal with Continental Grain would
increase the number of its grain-gathering
facilities all along the Mississippi River and in
important exporting ports such as New Orleans. In
1996, Continental Grain operated 70 inland grain
elevators and seven export terminals. It isn’t
clear whether Cargill would close some overlapping
operations. Cargill’s interest in Continental
Grain follows several moves by Archer-Daniels of
Decatur, Illinois, to increase its grain-storage
capacity through joint ventures and acquisitions.
Industry officials said Archer-Daniels can top about
500 million bushels of grain world wide. A pact with
Continental Grain would allow Cargill to directly
access more grain than Archer-Daniels currently can.
Continental was also feeling the pressures of a
changing food system. According to the Wall Street
Journal (11/11/98, pA10), Continental CEO Paul
Fribourg was convinced that his company could not
continue as a grain handler because of competitors
expanding into "the more-profitable businesses
of milling and crop biotechnology." In fact,
the company considered merging with a commodity
processor before selling the business to Cargill.
The deal raises some interesting questions. What
does ContiGroup, the remainder of Continental, plan
to do for access to grain for feeding its hogs,
cattle and poultry and where does it plan to get its
cattle slaughtered? Does ContiGroup feel it can add
to its processing capacity to meet its growth
projections and compete with Smithfield, IBP,
ConAgra and Cargill and the clusters it is joining?
Is there some side agreement that has not yet been
made public which will include ContiGroup within the
Cargill/Monsanto cluster? What happens to the
alliances Continental had with Harvest States
(Tacoma Export Marketing Co.), Optimum, a joint
venture with DuPont/Pioneer, ContiPasz, a feed
company in Poland, and its venture with Quincy
Soybean Company, now owned by ADM?
Industry analysts
suggest one of the reasons Cargill needs more
facilities is to position the company as a major
grain trader as identity-preserved products come on
line. Those promoting value-added opportunities for
farmers have suggested that small, single facility
firms, like new generation cooperatives, might find
a niche in the handling of identity-preserved
products because the big grain traders could not or
would not come into such small markets. With the
additional facilities Cargill has just acquired, it
is in position to utilize a facility in the center
of a farming region that could produce the new
product and contract with surrounding farmers for
the product.
Cargill could use marketing contracts
or production contracts much like it does in the
poultry sector. Reports suggest Cargill paid about
one billion dollars for Continental (Wall Street
Journal, 11/11/98 p. A10). That is only about half
of their 1998 income. Cargill could buy two
operations the size of Continental’s global grain
division with one year’s earnings. That is
economic power. There is freedom of entry into the
global food system for those firms that can match
that level of purchasing power. Cargill’s
corporate goal is to double in size every five to
seven years that it says it has achieved for the
past 40 years. Since the major firms in these
clusters expect to make at a 20 percent return on
their equity, the Cargill goal is very similar with
other such firms.
ConAgra
With diversified
interests ranging from "farm gate to dinner
plate," a ConAgra subsidiarycan be found along
most links of the food chain. ConAgra is one of the
three largest flour millers in North America and
ranks fourth in dry corn milling in the U.S. The
company produces its own livestock feed and ranks
third in cattle feeding and second in cattle
slaughtering. It ranks third in pork processing and
fifth in broiler production and processing.
In its
1997 Annual Report, ConAgra explained that its
United Agri Products (UAP) business is a leading
distributor of crop protection chemicals,
fertilizers and seeds in the U.S., Canada, Mexico,
Chile and U.K. UAP is moving into new markets around
the world, such as through a joint venture with
Zeneca Agrochemicals (now AstraZeneca) in the Cape
region of South Africa which will establish a base
for UAP growth on the African continent. ConAgra’s
annual report also noted that UAP is a leader in the
distribution of new biotechnology products,
principally seeds.
As part of ConAgra, UAP
identifies new applications for biotechnology in the
food industry and provides links to other ConAgra
companies, which can capitalize on the application
potential for consumers. In the handling and
transportation of grain, ConAgra owns about 100
elevators and 1,000 barges and 2,000 railroad cars.
ConAgra’s grain trading company, Peavey, is ranked
third in ownership of U.S. covered barge fleet.
American Commercial Barge Lines, Inc., is number
one, followed by Artco, a company owned by Archer
Daniels Midland. According to the trade journal
Feedstuffs (9/95), these top three controlled 53% of
the nation’s covered barge fleet.
Despite ConAgra’s
long history of being a company from "seed to
shelf", we are unsure of the direction of their
food chain cluster, although hints are to be found
in their annual report. One indication is ConAgra’s
Agri Products division teaming with DuPont in a
group of joint ventures, about a dozen developmental
businesses. According to a New York Times article
(10/30/97), ConAgra’s range of expertise may make
it especially attractive to potential business
allies like DuPont. For example, DuPont has relied
heavily on ConAgra for the initial commercialization
of its new high-oil corn. Once United Agri Products
found farmers to grow the corn under contract,
ConAgra’s chicken operations bought the
grain.
Relationships that
exist between the food chain clusters also
complicate any kind of explanation of the food
system. For example, ConAgra and ADM formed a joint
venture in mid 1998 to operate the Kalama grain
export facility in Washington State. The new
company, owned 50-50 by the two giants, is known as
Kalama Export and operates one of the most efficient
export facilities on the West Coast. The facility
was built by ConAgra and operated under its auspices
from 1983 until the joint venture formed. In another
grain-based alliance, ConAgra and Farmland
Industries have linked together to improve both
companies’ services to farmers and grain marketing
and export activities.
The new alliance will consist
of two entities, Concourse Grain and
Farmland-Atwood. Concourse Grain will operate two
ConAgra export elevators and two Farmland elevators
(one export, one interior) and will market wheat
originated by the two companies. This alliance will
enable domestic and wheat customers to access
multiple classes of wheat, and international
customers to be served from multiple U.S. export
points. Prior to these grain ventures, ConAgra
created a joint venture with Harvest States
Cooperatives in 1994 to operate three elevators in
Iowa and two export grain terminals in Louisiana.
The 50-50 partnership, called HSPV, was expected to
improve efficiency and flexibility in grain
origination, shipment and handling of grain exports
for both Harvest States and ConAgra’s grain export
company, Peavey (Feedstuffs 9/12/94).
ConAgra follows the
processing of food farther down the food chain than
Cargill and ADM, ultimately selling labeled food
items that most consumers would recognize such as
Armour, Monfort, Swift, Butterball, Healthy Choice,
Peter Pan Peanut Butter, Hunt’s, and many others.
It currently ranks second behind Philip Morris as
the leading food processor in the U.S. In its 1998
Annual Report, ConAgra noted 18 consecutive years of
earnings per share growth at a compound rate of 15
percent.
Fiscal 1998 sales totaled $23.8 billion and
fiscal 1998 operating profit, $1.6 billion. Chief
executive Bruce Rohde, who succeeded Philip Fletcher
in September 1997, has set a goal of making ConAgra
the world’s largest and most profitable food
company by the year 2005. This means passing not
only Philip Morris, but also world-leader Nestle of
Switzerland. ConAgra’s growth during the 1990s has
been accomplished through a strategy of
acquisitions, divestitures and adding value to their
products. Under the leadership of Philip Fletcher,
the company’s practice was to have 80-100
acquisition candidates in screening at all times.
ConAgra was able to report in 1998 that it had
acquired or created joint ventures with
approximately 150 companies during the past 10
years.
Novartis/ADM
Novartis is a Swiss
firm formed by the merger of CIBA-Geigy and Sandoz
in late 1996. According to their 1997 Annual Report,
the company has agribusiness operations in 50
countries worldwide. Their "agriservices"
are primarily in crop protection chemicals, seeds
and animal health. The merger of the two large
chemical firms – plus the acquisition of Merck in
1997 – puts Novartis in the leading position in
the global agrochemical field with sales of $4
billion in 1997 (Chemical Week, 5/21/97).
This left
Monsanto (not including its recent buying spree),
Zeneca (a British firm that recently merged with a
Swedish firm to create AstraZeneca) and DuPont all
vying for second place in the global agrochemical
field. In 1997, Europe Chemical News (4/28/97)
estimated that Novartis had 15% of the global
agrochemical market. Moreover, the company "has
the largest R & D budget in the life sciences
industry" according to their own press release
in May 1997.
Their emphasis on R&D is also
reflected in their collaboration with the University
of California-Berkeley, where they recently signed a
5-year $25 million research agreement to work
"in all areas of functional genomics related to
agriculture, including gene-library construction,
sequencing, mapping and bioin-formatics."
(Chemical Market Reporter 11/30/98) The Novartis/ADM
connection is established through Novartis joint
venture with Land O’ Lakes to develop specialty
corn hybrids for the food and feed markets.
Novartis
purchased a 50% interest in Wilson Seeds Inc., a
subsidiary of Land o’ Lakes. The joint venture
will also acquire genetics from Sturdy Grow Hybrids,
already in a venture with Novartis to introduce a
white corn hybrid with the Bt trait (PR Newswire,
10/14/98). Land O’ Lakes maintains an alliance
with Growmark (energy products) and recently took
over Countrymark, a major eastern Corn Belt
cooperative, both of which are in joint ventures
with ADM. The link between Novartis/ADM is somewhat
tenuous because Countrymark did not include their
grain marketing division in the joint venture, a
division that is already in a grain joint venture
with ADM. However, the point is that the Novartis/ADM
cluster, unlike Monsanto/Cargill, is really
predicated on relationships with farmer
cooperatives.
Though some might
dismiss this Novartis/ADM connection as
insignificant, one must raise the question of what
these relationships could indicate in the future as
firms jockey for position in these food chain
clusters. First, ADM, with its vast network of
processing facilities, lacked access to farmers, a
problem the firm remedied through a long-standing
joint venture with Growmark and the more recent ones
with Countrymark, Riceland, and United Grain
Growers. The Growmark and Countrymark joint
ventures, for instance, give ADM access to 50% of
the corn and soybean market region, and 75% of
Canada’s corn and soybean market region
(Feedstuffs 8/12/96).
The 42% share ADM gained in
United Grain Growers – a former cooperative that
is now publicly owned with major stakeholders also
being the Alberta and Manitoba wheat pools – gives
ADM widespread access to farmers in western Canada.
For the cooperatives who lacked the muscle of large
firms in downstream processing – as in the case of
Minnesota Corn Processors, a new generation wet corn
milling cooperative that sold a 30% non-voting share
to ADM – ADM offered a far-flung global network in
which to sell their grain.
No one put it more
succinctly than the president of Harvest States, who
said when the Cenex-Harvest States merger was
announced, that "agriculture cooperatives must
operate today ‘in a land of giants’ where
capital and scale ‘are absolutely necessary¼ in a
market where corporate multinationals rule."
(Feedstuffs 11/24/97) ADM’s own partner, Growmark’s
CEO Norm Jones, commented that the joint ventures
with ADM positioned Growmark and Countrymark in the
global agricultural industry, which represents the
only expansion possibility for most cooperatives.
(Feedstuffs 8/12/96) ADM has also used joint
ventures with cooperatives such as Goldkist and Ag
Processing Inc. (AGP) in the feed business. A
spokesperson for Consolidated Nutrition (ADM’s
joint venture with AGP) said that cooperatives
"recognize the importance of partnerships as
instruments to be competitive in an industry
consolidating as substantially as the feed
industry" (Feedstuffs 12/22/97).
The Novartis/ADM
connection is also important because Novartis –
while a truly global and powerful company with
substantial sales in chemical, seed, animal health
and human nutrition products – lacked access to
further processing in either grain commodities or
food products. Novartis will need ADM’s grain
handling and processing web to be able to guarantee
producers using their seed stock a downstream
market.
ADM, on the other hand, lacked access to
biotech and needs Novartis’ genetics, seed stocks
and chemicals. As spokesman Martin Andreas of ADM
said in a Feedstuffs interview (1/12/98) " ‘If
you’re not plugged into the global market today,’
a company will have limited opportunity to prosper.
. . . An international network ‘is critical [and]
if you are not tied into an international system,
then you are not a traveler.’ " Novartis’
genes, seeds and chemicals compliment ADM’s
far-flung grain collection and processing network,
created through the aggressive pursuit of joint
ventures and alliances in Europe and Latin America.
ADM’s stake in A. C. Toepfer, one of the world’s
largest grain trading firms, and Dwayne Andreas’
claim that "my partners in the EU are 12 of the
biggest farmers’ cooperatives in the world" allowed ADM to process 45% of the commodities
entering Eastern Europe from the West in 1993. ADM
has also pursued joint ventures and acquisitions in
Latin America in the last few years.
Just their
purchase of parts of Glencore’s holdings in Brazil
and Paraguay generated a 4% increase in their share
of the world’s soybean trade (Feedstuffs 6/9/97).
Moreover, they maintain joint ventures in a variety
of different commodity processing and feed
operations in Brazil, Paraguay, Bolivia and Mexico
– and these are the alliances that are most easily
documented. ADM has also advanced into the Chinese
market through its oilseed refining, feed and
broiler processing operations, where ADM is the
junior partner with the Chinese government and a
local processor.
In discussing China’s dilemma of
balancing the need for food security or economic
security, Martin Andreas, ADM’s spokesman,
commented "It means that China is resigned to
importing food and paying for it with products made
from their overabundant supply of cheap labor."
(Journal of Commerce 2/17/98) While ADM appears to
be firmly networked at the commodity processing
level, what is not so apparent is how they are going
to substantially enter branded food products – as
ConAgra has done – or production and processing in
the livestock sector.
ADM’s venture into
production and processing of livestock has been
undertaken through their joint venture with AGP,
Consolidated Nutrition, which has sow production on
line, as well as ADM’s steady increase of its
stake in IBP, the largest U.S. beef packer and
second largest U.S. pork packer. Although data are
not readily available, IBP appears to have contracts
with large feeding operations to guarantee captive
supplies of beef – and some pork although not as
widespread as beef contracts. In a more surprising
move, ADM has chosen to decrease its holdings in
Pilgrim’s Pride to 6.4%, a firm in which they had
an almost 20% stake in 1992 according to Feedstuffs
(7/13/92), at the same time they maintain a broiler
processing plant in China.
IBP has also moved into
the Chinese market, bringing a fully integrated pork
production and processing facility on line in 1997
(IBP Annual Report). We are not sure what this means
in terms of the food chain cluster for beef, pork,
turkey or broiler production and processing. Are
Smithfield and Tyson poised to join this chain? Or
will they move somewhere else while ADM pursues its
relationship with IBP? It is clear that we have only
scratched the surface of the Novartis/ADM/IBP
cluster. Data are very difficult to obtain,
particularly reliable data about global operations.
For instance, who are ADM’s EU cooperative
partners, besides the ones we have listed? How do
ADM’s operations in China impact farmers in the
United States? What role does ADM’s own brokerage
firm, among the top 40 largest in the US, play in
currency and grain futures trading, particularly
when ADM is a major grain handler and processor in
Europe, North and South America and Asia? Finally,
the development of feed additives and other
derivatives from wet corn milling remains a
fascinating and potentially lucrative market as
shown by Cargill’s interest in entering the
additives market through joint ventures with firms
like Degussa. ADM is quite powerful in the
production of lysine and citric acid – as
evidenced by their recent legal troubles in the U.S.
and EU in regards to both products – and is
gaining ground in such new products as Vitamin E and
soy isoflavones.
The Bovard, James. 1995.
"Archer Daniels Midland: A Case Study in
Corporate Welfare." Cato Institute Policy
Analysis #241 key question, which none of the major
cluster firms has yet addressed, is what happens
with further processed branded food products and
supermarket sales? Novartis has their Gerber baby
food, ADM has Haldane foods in Britain and their
continuing production of Harvest Burger vegetarian
alternative for Worthington Foods in the U.S., and
IBP acquired institutional processor and supplier
FoodBrands Inc. However, none yet have the presence
of ConAgra – or Philip Morris for that matter –
on the shelf or in the cooler in supermarkets. These
questions still remain and are particularly relevant
to public policy debates.
Moving
Beyond the Data
There are a host of
major players in the food system which are not
included in our three food chain clusters. Some have
already begun to form alliances and others are still
acting in a rather individualistic manner. Most
likely, some of these will join together to form new
food chain clusters, while others may join the
clusters we have identified. Pioneer and Mycogen can
form the anchor for other chains.
Firms like
American Home Products, DuPont, Dow, AstraZeneca,
and Aventis, a recent joint venture of Rhone-Poulenc
and Hoechst-Schering, are likely to join a cluster,
as are some of the fertilizer firms. Bunge, a major
grain trader, and some major animal production and
processing firms like Tyson, Perdue, Smithfield and
its alliance members Carroll’s Foods and Murphy
Family Farms, might well develop a working
relationship. There are already relationships
between many of these firms for which we have not
indicated a cluster and some of them have or have
had relationships with firms in the three clusters
we have identified.
Watching the clusters develop by
forming new relationships and breaking some of the
old and speculating on what other relationships
might develop is like watching a chess match and
trying to anticipate the players’ next moves. In
this game, there can be four or more winners. The
system is very dynamic. However, a look at the list
of acquisitions and mergers during the past decade,
or as we have shown within the last five years,
suggests far more names were lost as firms joined
another management unit than new names emerged. Many
of these new names are simply the realignment of
existing firms.
The diagrams help
to communicate three points. The first is that a
very small number of dominant food chain clusters
appear to be emerging. Some are organized around one
or two dominant players as exemplified in the cases
of Cargill/Monsanto and ConAgra, which is only
loosely connected to a biotechnology firm. The
Norvartis/ADM/IBP case suggests another method of
building a food chain cluster that is probably the
path many of the major key players not yet involved
in a cluster will follow.
At least during the
formative period, a dominant firm from the
biotechnology area, one from the grain trading and
processing area, and one from the meat production
and processing develop a working relationship that
is a bit more tentative than a merger. We are not
suggesting these relationships are set in stone,
even acquisitions can be sold. But the freedom of
entry is restricted. The second point is that the
food system is becoming very complicated and
difficult to describe.
The complication in
describing the system results from the fact that
there is not a group of individualistic firms out
there competing with one another. We are especially
interested in all the relationships that exist
within the clusters and those crossing from one food
chain cluster to another. Some of these are the
result of firm A having a relationship with firm B,
and then developing a new relationship with firm C.
But some of the relationships crossing cluster
boundaries are new.
The whole system is woven
together by a host of working relationships between
firms and, at least for the short run, the system
looks pretty fluid. One is left asking the question:
just how much competition is there in the system? We
know there are examples of rivalry between firms and
in some cases the firms are spending millions of
dollars in court to settle their differences. Maybe
the society would benefit most if the differences
were to be settled in a competitive market! Knowing
that Nippon Meats of Japan has a twelve to fifteen
year joint venture with Cargill producing broilers
in Thailand makes it hard to believe there are not
some constraints in the competition they exercise in
this country as Nippon becomes a hog producer and
processor in United States.
The third point is that
as the food chain clusters form, with major
management decisions made by a small core of firm
executives, there is little room left in the global
food system for independent farmers. The experts,
even the leaders of cooperatives, are telling
farmers they must give up their independence and
join an alliance. This is another way of saying
"give up your decision-making prerogatives to
the food chain cluster if you want to maintain an
economically-viable farming operation."
In most of the
livestock commodities, the production stage is
integrated into the larger food system. Ninety-five
percent of the boilers are produced under production
contracts with fewer than 40 firms. Essentially,
there is no price discovery for chicken feed, day
old chicks or live broilers. The food product does
not sell at these stages. Basically there is no
national market for live broilers. (There are niche
markets emerging for range poultry and other
specialty poultry, but processing is emerging as a
major problem.)
The production system is about the
same for turkeys and eggs. At the end of low hog
prices, which may last for at least another year,
there will be few independent hog producers
remaining. The issue is not who can produce the hogs
the most efficiently. The issue is who has the
deepest pockets and market share. Even now, the
issue of market access for producers who do not have
special relationships with feed or slaughtering
firms has become obvious. Twenty feedlots feed about
half of the cattle in the US and these are either
owned by the slaughtering firms or have contracts
with the processing firms. Operators of
"independent lots" tell us that they
seldom see buyers from more than one firm.
Dairy farms are
being consolidated, leaving only the cow/calf sector
out of the integrated system. The cow/calf sector is
the most highly subsidized sector of agriculture,
subsidized by non-farm income. The cow/calf
producers without access to non-farm income are
facing economic hard times. The movement toward
increasingly differentiated products is bringing
more contracts into field crop production.
Two
recent technologies will hasten the process of
vertical integration in the crop sector. The first
is biotechnology and the terminator gene that places
the farmer at the mercy of the food cluster for seed
to plant the crop. If the firms in the processing
stage of the cluster require specific genetic
material and the farmer cannot get that seed, he/she
has no market access. The second technology is
precision farming’s global positioning system. It
is no longer necessary for the farmer to have
personal contact with their land and crop to make
appropriate management decisions.
Most of the
decisions can now be made in the farmer’s office.
Any decisions that can be made without contact with
the land and the crop can be made in an office in a
distant city. In the not too distant future the
person operating the corn planter will not know much
about the genetic material of the corn being planted
- just like the broiler grower does not know about
the genetic stock of the birds he/she feeds. As the
"farmer" watches the big truck with the
computer on board reading from a satellite, he/she
will not know much about the fertilizer or chemical
being applied to the field – just like the grower
does not know much about the feed fed to the birds
he/she cares for but does not own. The crop farmer
will be paid on a piece rate basis just like the
grower.
Increasingly we
hear about the need for only 20,000 to 30,000 farms
in the United States to produce for the global food
system. The next question becomes what is a farm? In
business administration literature, firm usually
applies to a management unit. Traditionally the term
farm has also referred to a management unit. If the
integrating firm becomes the management unit as is
implied in the case of broiler production, how many
farms will there be in the United States in the
future?
Concerns
about the Food System
Many different
groups and individuals in this and other countries
are raising serious concerns about the globalizing
food system. One concern focuses on the consequences
for rural communities of this restructuring. Today,
most rural economic development specialists discount
agriculture as a contributor to rural development.
The major reason why agriculture contributes so
little to the community is because of the emerging
structure of the food system.
In a family business,
such as family farm, a family grain elevator, or a
family grocery store, the family subtracts its
annual expenses from its income to determine profits
that are then allocated among labor, management and
capital. For the economic well-being of the family
and the rural community, it makes little difference
how the profits are allocated among the three costs
of labor, management and capital. The local family
spends much of the "profit" in the local
community. In addition, when the rural community
retained all of income related to the three factors
of production, the funds circulated more in the
community. Not just the family farms, but all of the
family businesses providing the agricultural
infrastructure contributed to the economic
well-being of the community.
In the past when family
businesses were the predominant system in rural
communities, researchers talked of multiplier
effects of three or four. Newly generated dollars in
the agricultural sector would circulate in the
community, changing hands from one entrepreneurial
family to another three or four times before leaving
the rural community. This greatly enhanced the
economic viability of the community. Large non-local
corporations, whether hiring labor as wage earners
or piece rate workers as in the case of growers, see
labor as just another input cost to be purchased as
cheaply as possible.
The "profits" then
are allocated to return on management and capital
and are usually taken from the rural community. They
go to the company’s headquarters and are then sent
to all corners of the globe to be reinvested in the
food system. One can ask the question, why were
agriculturally based rural communities, with an
ample natural resource base, more economically
viable than mining based rural communities which
also had an ample natural resource base?
The answer
lies primarily with the economic structure of the
major economic base. Increasingly, our
agriculturally based communities, like regions with
major poultry operations, are looking like mining
communities. Increasingly, the major decisions in
the food system are being made by an ever-declining
number of firms, a growing number of which are
involved in the food system clusters. They are
primarily concerned with maximizing their profits.
That is the purpose of such corporations. ConAgra
says its major mission is to increase the wealth of
its stockholders. But, these firms are in position
to decide which people in the world will eat.
Their
decisions are based on whether one has the money to
buy food. We hear a lot about the growing population
of the world and how feeding the increasing millions
will provide great opportunities for farmers in the
United States. The problem is that much of the
population increase is in the "have-not"
nations of the world, in countries where the people
earn only a few hundred dollars a year. These
families cannot afford to buy imported food! The
global firms travel the world "sourcing"
their products from those countries where they can
get the product the cheapest and selling them into
the countries that will pay the most.
This raises
the question of whether the countries with rapidly
growing populations will be our farmers’ customers
or their competitors. One hears a lot about agri/food
exports from the United States and the potential
benefits for our farmers. Much less attention is
given to United States food imports. On a dollar
basis, the exports and imports have been growing at
about the same level for the past two decades. This
means that on a percentage basis, imports have been
increasing more rapidly, because imports started at
a lower dollar value. For example, about one-third
of the vegetables consumed in this country are
imported. The United States is also a net importer
of beef.
Issues of food
quality and especially food safety are also
receiving increased attention. Perhaps the bigger
issue is whether the global food system is
sustainable. The production, processing and
distribution stages have all been built on cheap
petroleum. Considerable debate exists on when the
world’s petroleum resources will be depleted, but
most agree the price will begin moving up in the
not-too-distant future. Will the resulting price
shocks cause the whole food system to restructure
again? Another question being asked, given the
financial problems faced by some nations, is: What
would happen if the United States were to experience
a depression like that of the 1920's and 1930's?
A
depression is a major disorganization of the
economic system. Think for a moment what that would
mean in a system of "just-in-time
delivery." Will food products get to the stores
on a regular schedule? Will my neighbor be able to
get a replacement engine from England for his new
New Holland combine if it breaks down during
harvest? Will the seed, chemicals and fertilizer,
coming from all parts of the world, get to the
farmer in time? A shutdown of the agricultural
production system for a few weeks can have quite
different consequences than shutting down an
automobile assembly plant for the same amount of
time.
A lengthy delay in agricultural production
could mean the loss of the year’s crop. The
control of the animal genetics pool is also
concentrating and the genetic base for domestic
animals is narrowing. For example, over 90 percent
of all the commercially produced turkeys in the
world come from three breeding flocks. The system is
ripe for a new strain of avian flu to evolve for
which these birds have no resistance. Similar
concerns exist in hog, chicken, and dairy cattle
genetics. These are food issues and not just
agricultural and rural issues.
The global food
system is becoming more like many of the other
economic sectors. But food is different from all
other goods and services exchanged in the
international market. Food is a human necessity and
it is needed on a regular basis. Those who control
the global food system have the ultimate in economic
power. As Dwayne Andreas, former chairman of ADM,
said: "The food business is far and away the
most important business in the world. Everything
else is a luxury. Food is what you need to sustain
life every day. Food is fuel. You can’t run a
tractor without fuel, and you can’t run a human
being without it either. Food is the absolute
beginning" (Reuters, 1/25/99). One hears much
about "niche markets" as new opportunities
for farmers. Such opportunities do exist. There is a
major rebirth of farmers’ markets, local food
routes, subscription sales and other forms of direct
marketing between farmers and consumer, with small
processors involved when needed.
As the food firms
get larger and cover wider geographic and cultural
areas, they leave behind a growing number of small
markets they do not serve. The more consumers learn
about the ways their food is grown in far away
places, the more many of them are concerned with
where their food is produced, who produces it, and
how it is produced. The structural vulnerability of
the emerging food system is called into further
question when one remembers the situation in the
former Soviet Union.
The Western world began to
realize there were major problems in the centralized
food system of the former Soviet Union when it was
learned that small farm plots were producing a
significant proportion of the country’s food.
Large centralized organizations have problems
adapting to change. They commonly have problems with
management, with coordination, and with worker
satisfaction. These are good reasons to predict that
the evolving system is vulnerable. It will probably
be restructured again in the future.
A vulnerable
food system will most likely be
"restructured" numerous times in the
future – but at what social and economic cost to
whom? When "restructuring" occurs, some
people pay a very high price for the changes. It is
highly questionable whether society as a whole
really benefits. If the number of farms is reduced
to about 25,000 in the next decade, there will be
many farm families who will be involuntarily removed
from their land. In the mid 1980's, Congress
allocated funds for helping the families who
followed the advice of the experts and by doing so
lost all of their assets. These funds were used
wisely and they helped many families during their
transition from the farm. The motto then was
"We may not be able to save every family farm,
but we can save every farm family."
Perhaps the policy
emerging from this dialogue on concentration in the
food system can lead to a new system that will save
both. Just a quarter of a century ago, our
decentralized system of agricultural production was
held up as a model for the world. The centralized
food system that continues to emerge was never voted
on by the people of this country, or for that
matter, the people of the world. It is the product
of deliberate decisions made by a very few powerful
human actors. This is not the only system that could
emerge. Is it not time to ask some critical
questions about our food system and about what is in
the best interest of this and future generations?
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